Robin Castellani Partner, Porter Novelli                                              Harnessing the Power of Behavior Change for Companies in the Private Sector By: Robin Castellani, Partner, Porter Novelli The classic definition of behavior change marketing is as follows: the practice of using marketing techniques to convince people to voluntarily change their behaviors, classically for positive health or social […]

      Porter Novelli Names Five Partners Leaders are selected from New York, Washington D.C., Atlanta, London and Amsterdam NEW YORK, June 5, 2007 – Porter Novelli today announced the selection of five new partners: Lisa Davidson; Wendy Hagen; Brad MacAfee; Wayne Moretto; and Frank Peters. All five join the agency’s senior-most leadership team. […]

Communicating as a Newly Public Company By: Brad MacAfee, Partner & EVP, Porter Novelli – Atlanta During the last year, a number of privately-held technology companies in Atlanta were acquired including JBoss, which was purchased by Red Hat, CipherTrust, which joined Secure Computing and GuardedNet, which became a part of Micromuse (now a property of […]

      Lurking Sharks, Looming Dangers – Corporate Bloggers Beware Jason Teitler, Partner Porter Novelli The Rising Tides of Corporate Blogs Blogging has been a communication medium of choice for social free thinkers, political activists, community builders, evangelists and journalists for quite some time now.  Through blogging, allies are sought, communities developed and the […]

Crisis Management – Predict, Plan and Execute By Brad MacAfee, Executive Vice President, Porter Novelli Atlanta Just about every Atlanta-area executive has spent some time playing Monday morning quarterback in regards to ChoicePoint, a company that is still making headlines six weeks after revealing it had fallen victim to identity thieves. What many of those […]